Britax is renown for their incredibly safe car seats that are designed to keep your children protected when you're out traveling. They pay very close attention to every detail on their seats, including the frame, installation options, and features. The Britax line of car seats are a bit pricey, but every penny is justified when you realize how safe your children are. Britax has introduced a more affordable car seat line called the Essentials. These car seats feature safety technology designed with your family in mind because "safe enough" is not "good enough". The two new car seats in the line are the Britax Emblem (239.99) and Britax Allegiance (199.99) convertible car seats. The both feature SafeCell Technology, a Stabilizing Steel Frame, Impact Absorbing Base, and a v-shaped tether to Reducs seat rotation and slows forward movement. Both car seats feature amazing side impact protection, but the Emblem offers one more layer of it.