I'm soo excited about the new Britax Advocate Car Seat. Just when I thought Britax just couldnt get any better after introducing the All New Britax boulevard CS car seat (which is coming out in October..yay!), They've done it again. And this time its more awsome than ever! The britax advocate is very similar the Boulevard CS Car Seat and actually has the CS (Click and Safe) on it too! The Britax Advocate™ CS features Side Impact Cushion Technology which provides additional protection for both the child in the seat and adjacent passengers in the event of a side impact crash. Unlike vehicle air bags which inflate, the Advocate side impact cushions are designed to manage the crash forces by compressing upon impact while safely expelling air through strategically positioned vents.” When that happens, the impact on the child was remarkably less than without the side impact cushion technology! This seat is really awesome! The nice thing about it is it looks just like the boulevard and it adds less than 1/2 an inch extra on the whole seats width. The Britax Advocate Car Seat also offers True Side Impact Procection just like the Britax Boulevard. This seat is truly a revolutionary seat and theres definately no seat anything like it! Its also available in 4 really cool prints! The Britax Advocate Opus Grey, The Britax Advocate Opus Sand, The Britax Advocate Catherine, The Britax Advocate Onyx. See more great products from Britax by going to the Britax USA Website. From The Manufacturer: The Britax Advocate CS Car Seat includes the all new Side Impact Cushion Technology. These patented exterior energy-management cushions compress upon impact to protect both the child and adjacent passengers in the event of a side impact crash. This compression provides an increased level of side impact protection.